One of the key components of your business printing arsenal is the identity package. Often overlooked, your business cards, letterhead and envelope are a great way to introduce yourself and impact your clients and customers. The investment in design, whether classy, timeless or edgy, is a key part of your image. Additionally, the printed pieces of your new business serve as a vital communication tool with other businesses, your clients, customers and potential customers. If they can't find you, they can't do business with you. The first thing to do when it comes time to get your business printing started is... GET STARTED! Don't put off this component of your new business until the last second. Lay out your ideas, talk with your colleagues and partners, start thinking about a budget, brainstorm with a designer-anything! Just take the first steps today. Make it easy for your potential customers to find you, and learn about you, and make the right choice-your business.